We offer a nationally acclaimed ethics program that is founded upon simple, timeless principles often best demonstrated by the cowboy in the American West. Thanks to this program, our kids are learning how to be courageous, honest, hardworking citizens and why that grit and those standards are still important in our society today. This program is generously sponsored by Cheyenne Frontier Days.

10 Principles to Live By

       The Code of the West

James P. Owen, Author: Cowboy Ethics

  1. Live each day with courage.
  2. Take pride in your work.
  3. Always finish what you start.
  4. Do what has to be done.
  5. Be tough, but fair.
  6. When you make a promise, keep it.
  7. Ride for the brand.
  8. Talk less, say more.
  9. Remember that some things aren't for sale.
  10. Know where to draw the line.